A Review of For the Culture, by Marcus Collins

Larry Christopher
6 min readJul 4, 2023
Culture and marketing strategy

Marcus Collins straddles the worlds of marketing and academia, as the head of strategy at Wieden + Kennedy while also a professor of marketing at the University of Michigan. In For The Culture, he shares a combination of scholarship and personal insights based on his experiences.

You can read For The Culture as someone who appreciates marketing as a curious outsider, an actual…

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